The data environment is constantly in flux, and companies currently have begun to notice. Companies just like Uber and Amazon possess built incredible data-driven businesses that affect all sorts of market sectors. Companies like GM and Ford are worried that all their businesses will soon be out of place by these companies. So what can these corporations do to combat this kind of shift? Here are some examples showing how businesses may use data to further improve their business operations. A few explore these types of ideas in further depth. We’ll get started with three firms that are previously doing this.